content developer build share monetize content developer logo content developer masthead bottom

A half-step in the right direction

Yesterday’s announcement from CBS and NBC about offering some programming via new on demand channels is not a bad thing, but could have been so much more.

The logic of charging for an episode of prime time programming that is available for free via another distribution channel appears strained at best. Seems the more productive route is to provide innovative sponsorship opportunities in the on demand programming and make it available for free as well.

If the consumer fast forwards through the commercials in the on demand content then so be it. That has been happening since the advent of the VCR, and the DVR just makes it faster, but it is nothing new.

Why not insert the sponsorship info into the distribution channel at the point of accessing the content on demand? Seems reasonable and something the consumer is willing to accept in exchange for getting the content for free.

The first media company (with enough critical mass in the arenas of content and distribution to matter) that figures out that what the content consumer really wants is their content available ala carte, on demand, via any distribution channel they prefer, will reap an organic marketing buzz the likes of which the media industry seldom encounters.

Good chance to bring up the argument once again that U-verse has the best opportuntity to be that company.

gray line

Filed under distribution by david cummings on Tuesday 8 November 2005 at 8:26 am



No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.

Next article: The army of acronyms against IP theft grows.
Previous article: Objectivity is in the eye of the publisher.


More Fresh Content -- The Latest Activity on the Content Developer Network.


jobcoin icon Content Developer Jobs

see more jobs...

delicious icon Content Developer Bookmarks

Unable to open RSS Feed with error error:0D0890A1:asn1 encoding routines:func(137):reason(161), exiting

more bookmarks...

Content Developer was founded by , a San Antonio Web Developer & Freelance Content Strategist focused on using open source software to build, share and monetize multi-platform, interactive content; and how sharing knowledge via & can be used to help grow authentic brands. Learn more.

Content Developer is powered by Wordpress & Your Web Server. Content Developer and build. share. monetize. are trademarks of Cummings Hatton Corporation.