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Creative Content From The Water Board?

When you live in Texas on top of the , water is a subject that simmers on the back burner almost all the time. We do what we have to and take the regular moves between drought and flood in stride. I get the feeling that folks ’round these parts really do care about the topic of our water, but sometimes it appears not enough (yours truly included) to really learn a great deal about it, even when we are now in .

Who’s fault is that? A citizen has the responsibility to stay informed, but doesn’t the local governments and ngo’s involved in such critical matters also have a responsibility to communicate these concerns in ways that can cut through the clutter of daily life? The seems to have taken that challenge head on.


pages from a

By wrapping an all too often dry topic like water consumption in an up to date package like the one above, perhaps more people will actually read the literature that comes from the Bryan Water Board and learn more about the challenges that their city is facing.

Hey, if a box of chocolate covered puffed rice can carve our an identity that helps build relationships with their customers then why can’t a government agency?

One could make the argument that this type of approach might rub some geezers more traditional citizens the wrong way, but still, a moment here to applaud a local government agency with the courage to risk such an approach. We constantly complain that government doesn’t try to innovate, so when a local bureaucrat goes out on a limb and injects some creativity into their area of responsibility let’s make the effort to support their effort.

Bravo Bryan.

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Filed under inspiration by david cummings on Monday 31 July 2006 at 10:14 am

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