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How To Freshen Up A 40 Year Old Brand.


As the second half of the year is well underway now I got to thinking…

What is the most memorable creative from the first half of 2006?

It’s always difficult to pick just one, but this Star Trek campaign by for is definitely on my short list. The effort gets high marks for being both LOL funny and smartly strategic in its attempt to make a long in the tooth brand relevant to a new and much younger demographic.

The spot above with Spock giving his perogative on the karaoke machine could be the best of the bunch, but other spots in the campaign are equally good as we find the Enterprise crew in a coffee shop, on a version of Cribs and rubbing lotion poolside.

All are worth a viewing if you have a minute. Congrats to the team who put it all together.

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Filed under inspiration by david cummings on Tuesday 22 August 2006 at 9:30 am

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