Your insightful comment has me thinking though – is “hyper-local” really more a strategy that some local broadcasters plan to use in order to stay relevant, as opposed to a term that can be used to identify those that occupy a certain sector of the media industry?

Case in point. Was watching The Aspen Institute’s panel on The Future of Newspapers on CSPAN and one of the newspaper group CEO’s dropped that term “hyper-local” when talking about his company.

And this, I believe, was from a newspaper guy without an OTA stick like you, the local television or radio station.

If you want to watch this panel discussion, bookmarked the link here:

http://del.icio.us/contentdeveloper/journalism

On a slightly smaller scale, another example is the use of the term “hyper local” in this piece from podtech.net that talks about some of the challenges facing digital newspapers and webzines:

http://www.podtech.net/home/4042/
how-to-build-hyper-local-webzines

So with those voices in the mix adopting “hyper-local” as their own, how does that square with “hyper-local” being the province of the local broadcaster?

Or to put it another way…

Can’t just about any team of content developers armed with some talent and creativity, a strong motivation to serve a community and a basic knowledge of tech be “hyper-local” these days, while only a licensed few can call themselves a “broadcaster”?