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San Antonio Ad Fed Addy Awards

Filed under featured two,industry by david cummings on Friday 14 March 2008 at 8:32 am

A quick congratulations to my friends at San Antonio video production and visual effects company for taking home a couple last month at the 2008 .

The theme at this year’s event to honor the best creative work from San Antonio advertising agencies was “Totally Awesome 80′s”. Geomedia Animation Director Troy Davis made the most of the opportunity by constructing some true to life to top off their attire for the event.

geomedia

The Geomedia team at the 2008 San Antonio Addy Awards

Want to build your own Devo Energy Dome? Be sure and check out Troy’s in depth on the subject.

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How to Build an Android Application

Filed under mobile by david cummings on Wednesday 14 November 2007 at 8:15 am


Developer Advocate Dan Morrill takes a first hand look at how to build an application using the new open source .

Related link:

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Is the iPhone Friendly to Content Developers?

Filed under mobile by david cummings on Wednesday 1 August 2007 at 9:37 am

This is a follow-up to the article first published on ContentDeveloper.com back in January when the was announced. There were a couple key questions impacting content developers left unanswered in that post that we’ll try and answer here.

Question 1: Will the Safari browser included on the iPhone include the plug-in?

The answer, currently at least, appears to be no. suggested during his iPhone launch day appearance and in a recent that this lack of a Flash plug in may be solved in the near future with a software update for the iPhone delivered via . Other observers – with hypotheses ranging from not wanting to help , to the argument that Flash will make it too easy for users to bypass wireless carrier revenue generating and voice services – remain slightly more skeptical that Flash will arrive anytime soon on the iPhone.

Let’s hope Walt is right.


One bright spot in our Flash testing was that if you’re using to deliver your Flash content, and you have your non Flash option set up correctly, that combo appeared to work well in delivering alternative non Flash content to the iPhone.

Before we leave the topic of Flash on the iPhone, on a lighter note here’s one of the better spoof commercials regarding the matter:


OK, next question -

Question 2: How will the iPhone handle open source third party audio/video content?

Last summer ContentDeveloper.com put several mobile devices and carriers through some tests to see whether they would allow a user to access audio and video content from publishers beyond those who had formal content agreements with the mobile carriers.

The challenge was pretty simple. the device a link to a third party and file and see what it does with it. Passing the test meant the device would allow the user to access the link from their screen (or a menu available on that screen) and having that audio or video play, or at least download so that the user could watch it on demand with another application on their device.

Those tests revealed that some mobile devices and certain wireless carriers were pretty open. Others, not so much.

Here’s how the iPhone performed under similar testing:

First, we texted a raw link to an MP3 file. The iPhone passed the first part of this test as the link was hot and the user could click on it.

This feature is an important one for the small to mid sized independent content developer wanting to deliver mobile content. Our earlier tests revealed that some devices, especially on , did not make this link hot. If a device introduces that limitation, that means that the user may not be able to easily access some third party content delivered via SMS.

Now, what happens when the user clicks on the link to the MP3 file in their iPhone? Good news here too. The MP3 file located at the URL we texted loaded up and played just fine. This is a big plus for content developers wanting to deliver on demand audio content in situations where delivery through iTunes may not be the best option, or even an available option.

And if you’re using tools from innovative companies like to deliver your MP3 audio content via SMS, then you should be in good shape with your new iPhone based audience as well.

So, when it comes to delivering third party audio content via SMS, the iPhone gets a thumbs up.

Now, what about video?

The offers a comprehensive list of rich media mime types that Safari on the iPhone should support, including many types of video:

iphone-mime-types.jpg
iPhone mime types from the Apple Developer Connection

For our first video challenge we selected 3GP from the list and SMS’d the iPhone a link to a legacy 3GP video made with the old . This time the link was again hot, but when we clicked on the link, the iPhone would not play it. The same player that handled the MP3 file in our previous test launched as before, but this time nothing played.

Thinking perhaps the problem might be the , we next tried texting a link to a video encoded with the always reliable codec.

Same result, no play. Hmm?

At this point I double checked to be sure that the server we were using to deliver these video files supported which the iPhone requires. Apple provides info on a command you can run to verify whether your server is configured correctly in this area:

curl --range 0-99 http://example.com/test.mov -o /dev/null

(substitute your mov file for the example.com address)

The server checked out fine here.

I’d heard that videos for the special were being encoded in the more recently introduced , so we gave that a try.

Same result. No play.

Well, maybe it is the raw link to the movie that is causing the problem. So we launched Safari on the iPhone and manually visited some web sites that had QuickTime movies embedded.

Same result. No play. So back to the drawing board.

At this stage of our tests to help simplify things we ditched our other video compression tools we had been using like and and were now relying solely on to render out our test videos.

We set our compression profile as follows:

quicktime-dialog-box.jpg
Screenshot from QuickTime Pro

These settings worked.

We texted the iPhone a link to a video compressed with that profile and it loaded it up and played just fine.

For another test we adjusted the setting slightly and turned on the Internet Streaming – Fast Start option and this video played as well. So far so good.

Next test, we turned on the Fast Start – Compressed Header option. And this test failed, suggesting a likely culprit for the failures in our earlier tests.

Apple has done a good job informing developers that the iPhone currently does not support traditional video streaming like , but for content developers delivering on demand video content it appears from these tests that the iPhone does support Fast Start streaming, or as it’s also known as, so long as you leave the compressed header off.

One area here that still remains a little cloudy though is that in our earlier tests the QuickTime videos compressed with Premiere had no internet streaming set and yet they still failed to play on the iPhone? Didn’t come up with an answer for that one, but now that we actually got some SMS delivered video playing on the device we decided to try a few more compression profiles.

For the next test we sent the device a link to a file and the iPhone returned a giant string of text back to us. This is a sign that the wasn’t configured correctly on our server that was dishing out these test files. A quick inspection showed that was indeed the case so we added the following line to our mime.type file -

video/x-m4v m4v

We then sent a link to a file using the QuickTime Pro preset which uses the video codec and the AAC audio codec to create a m4v file.

This video played fine, but worth noting here is that in our next test we chose the h.264 and AAC codecs manually, as opposed to with the iPod preset, and these files would not play on the iPhone. Further testing also suggested the device can be somewhat finicky regarding the audio codecs that you choose.

Based on our test results so far, the compression profile that may be the current best fit for those searching for universal web delivery from one video file is Sorenson 3 video, IMA 4:1 audio with the progressive download option enabled. This setting roughly delivers the same user experience whether you’re visiting via iPhone or desktop, Mac, PC etc…, all from one file. The downside with this approach of course is that users accessing via will have to wait for their video to download. Another option is to use the approach, encode multiple versions of your video and let QuickTime’s auto-select feature deliver the best version based on the user’s device and bandwidth. That’s a solid choice, but it somehow feels retro for a device with such a forward thinking spirit.

Overall though, despite some drawbacks like the apparent inability to store content delivered via SMS on the device, the iPhone and have demonstrated they are reasonably open for users to receive third party audio and video content from content providers and publishers who don’t have formal relationships in place with the wireless carrier.

And that should be a good thing for the content marketplace and content developers.

Special thanks to Abby and Martin for their help with these tests.

———-

Related item: For those using to communicate with mobile devices via , the old Cingular address worked well on the iPhone we were testing -

tendigitnumber @ mobile.mycingluar.com

as well at the ATT Wireless address

ten digit number @ txt.att.net

Related item: If you’re using tools like to remix and mashup content, good news. All our feeds delivered via this method displayed correctly with Safari on the iPhone. With apparently being the de facto iPhone for now, the side processing looked strong in our tests.

Related item: During some early tests we were running in the store, the iPhone Safari browser kept shutting down intermittently. This happened on three different devices while visiting several unrelated sites. A user in the thinks this appears to happen when you try to zoom before a web page loads fully. That would be consistent with my experience. But some further testing with a new iPhone user in our office turned up no problems like this. Will have to wait and see if this turns out to be a problem in need of a patch.

Related item: We wanted to see what happens when you right click on a link, but after a brief stab at , and various Google searches, no information surfaced on how to right click in on the iPhone. If you’ve figured this one out, please do share.

Related item: about vulnerabilities uncovered by continue to circulate. Keeping track of security issues is a must for content developers working on any platform, and the iPhone will be no different. offers some takes on the .

Related item: Here’s how has performed during first month of iPhone release.

aapl-iphone-stock-chart.jpg

Related item: , -

dontcha-wish-your-cellphone.jpg

Related links: ; ;

tags: ; ; ;

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Open Source Geo Targeting

Filed under distribution by david cummings on Saturday 30 June 2007 at 6:44 pm

Should a member of your audience in see the exact same content as someone viewing from ?

Many times the answer to that question is no, meaning that as the process for globally distributing digital content continues to get faster, cheaper and easier, content developers now have a new challenge —

How do we package and present what we build in a way that maximizes its value to an audience, no matter where on the planet that audience might be located?

are you leveraging your content for a global audience?

One strategy content developers can use to help better serve this global audience is something known as .

In a nutshell, geo targeting is the process of capturing a user’s or other identifying information, checking that info against a database that suggests the likely geographic location of that user, and then serving up targeted, customized content based on those results.

Though used for delivering all types of content, one area where the use of geo targeting is rapidly spreading is in online advertising. If you’ve farmed out the management of your ad inventory to a third party advertising network like , the , , etc… , then in many cases they are taking care of this geo targeting for you by placing ads with not only but geographic value as well.

Make no mistake. Those ad networks provide an awesome service and are playing a major part in empowering emerging content developers to monetize their work without having to worry about selling ads directly. But what if through hard work and good fortune you’ve grown to the point where you now want the ability to control your ad inventory to a much finer degree?

Have the tools to implement an ad delivery platform with geo targeting capabilities progressed to the point where they’re reliable and accessible to the small to mid sized independent content developer?

I was recently involved in building the infrastructure for a project that was looking to have this kind of geo targeting capability integrated into a self managed online advertising delivery platform. And based on what was learned during that experience I’d say the independent content developer and publisher does have some options.

Here’s a quick summary -

First, this project adopted an philosophy from the ground up going with a based running , and . This close cousin of was bundled with as the .

Since we were building on this type of foundation, staying with a MySQL/PHP based solution for the ad delivery component was the preferred option. After considering a couple of different packages out there, was selected to handle advertising delivery and management.

I wasn’t familiar with OpenAds before this project, but am very quickly becoming a fan. The power it gives the publisher who wants to control their ad inventory is pretty impressive for an open source application.

Rather than going into great detail about OpenAds here, the best way to learn about it may be to check out the for yourself. It can provide you with a pretty good idea of what the app is all about.

If you’re accustomed to installing PHP/MySQL based apps like WordPress, then the OpenAds and will likely be in your comfort zone. But if you need some help, that’s ok too as they offer for large scale needs, and you can find as well.


screenshot of

Ok, so now that your ad delivery platform in place, how exactly do you add geo targeting capability?

Well, one nice thing about OpenAds is that most of the geo targeting groundwork is done for you in the existing code. One item that is left for you to do is acquire one of the GeoIP databases available from . You can choose to either purchase, download and install a database on your own server or to subscribe to a from MaxMind and receive the information from their servers.

Once acquiring the database you plug it into OpenAds via filling out some form fields within your OpenAds admin area.

There are several geo targeting databases available from MaxMind. You can filter by country, region, city, zip code, area code and more. As one might expect, the more detailed your needs the more expensive your database will likely be.


openads table of maxmind geo targeting databases

You can also try before you buy. MaxMind offers lite versions of some of their databases that you can download and install into OpenAds for free. I went this route and installed their , which is similar to their more robust paid version, just not as accurate and with no support. If you decide you need the extra accuracy and/or support a full version provides, then they drop in right on top of the lite versions.

Nice touch.

After downloading and installing the GeoLite City version, I built a down and dirty test ad campaign and designated it to only be delivered to users based in . I then visited the site from a San Antonio ISP and received that ad. Next, I changed the campaign delivery options to not deliver the ad to San Antonio. I visited the site again and this time was not shown that ad and received a default banner instead.

Simple as that.

Further testing since then has proven the lite version of this database to be more accurate than I expected.

openads-states.jpg
screenshot of selecting geo targeting delivery options in openads

Now if this all sounds too easy so far, then let’s balance things out for a moment here.

OpenAds does have a learning curve.

If you’re familiar with the online advertising world and the general concepts and language spoken there, that then that should help you some. But if you don’t know your from your then you may want spend a little time at the . Among other resources, they offer a helpful rundown of that can help get you up to speed quickly.

With OpenAds you’re remarkably free to customize your online ad delivery strategy as you see fit, but if you’re going to be running ads from a wide variety of sources these ad units are the standards many entrenched media buyers look for.

Having spent some time in close proximity to the ad world, this part was familiar to me. Still, the actual step by step process for setting up my first campaign did involve some trial and error learning along the way. From this experience, I’d characterize the OpenAds documentation as adequate, but not exactly exceptional.

Also be aware that there are some scenarios where this approach to geo targeting may not produce the desired results. For example, a user visiting a web site during work from a corporate office on the west coast might be identified by the ip address assigned to the corporate headquarters on the east coast. I’d imagine that just about any user accessing the web via a runs a high risk of being misidentified.

Another scenario where geo targeting may force content on a user they do not want would be say an English speaking user visiting your site from Germany who doesn’t want to see German Language content or ads but actually wants the English version.

There are workarounds to issues like these, but it’s important to keep in mind that geo targeting isn’t foolproof.

Still, considering the extra power to customize what content you can deliver to your audience based on their location, the tradeoffs may be worth it to you.

Another benefit of adopting an ad delivery platform like OpenAds is that you can keep your existing Google Adwords, Yahoo Publisher Network etc… ads and rotate them with your new locally managed inventory.

In other words, if you don’t have an ad sold yourself, you can fill the inventory with an ad from one of the ad networks. This is a great feature that some of the newer ad networks like offer as well.

One final note. The more I worked on this project the more I got to thinking that with a little work a content developer could adopt OpenAds as a vehicle for delivering all types of geo targeted content. Not just ads.

All the power and technology is there. Apply a little of your creativity and OpenAds could be a tool that helps you give your global audience more of what they’re looking for.

———–

A couple related items -

- When this project began, also offered a geo targeting database that worked with OpenAds, but sometime along the way they appear to have stopped selling it to the public.

- While working on this project, OpenAds raised . And they’re .

- The banner insertion code generated by OpenAds didn’t pass the without some tweaking. There are some solutions offered up on the . I tried which involves modifying some of the existing PHP files. It seemed to solve most of the problems, but am still trying to chase down one issue.

- offers a for advertisers. It’s a quick read and may help frame the issue from the advertiser’s perspective.

- If you’re looking for more help in understanding the language of the online ad man , the IAB also offers a . hosts a decent but it appears to be missing some of the interactive and online advertising terminology. As of the date of this post, I did not see geo targeting listed in either.

- You may have seen this strategy referred to as one word GeoTargeting, two words as Geo Targeting, or hyphenated as Geo-Targeting. Not sure which is the best choice, but for this article Geo Targeting got the nod.

UPDATE 02-15-08: OpenAds has rebranded itself as OpenX. The OpenAds urls are being redirected to the new website at .

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Using Skype For Podcasting And Production.

Filed under production by david cummings on Wednesday 9 May 2007 at 10:37 am

A podcaster wants to record a telephone interview with a guest on another continent. An ad agency with key members of their creative team spread out around the country needs to collaborate with a production house on a video edit. An audio engineer has a client that got tied up and can’t make it to the studio but still wants to listen in on a voice over session.

Scenarios like these are many, and one application is surfacing as a friend to content developers who are searching for ways to integrate human interaction from remote locations into our content creation workflow.

That friend’s name is .

phone_content.jpg

Using Skype for Podcasting

Coming from a broadcasting background, when it came to develop a strategy for an upcoming ContentDeveloper.com project that will require the ability to record telephone interviews, I initially gravitated toward solutions similar to the way I’d seen many broadcast studios handle the telephone interview situation — using what is known as a to patch audio from an analog phone line into a mixing board.

Gentner was the name brand I would see on a lot of studio hybrid’s back in the day so I looked there first to see what was the latest they had to offer, but as far as I can tell the Gentner name got absorbed by another company. So I widened the net and took a look at some hybrids offered by . A friend recently installed a Telos hybrid to handle a multi guest telephone interview situation for a live internet radio program and had pretty good results.

During this research I also took a look at the digital hybrid, some low cost options for recording telephone interviews from Radio Shack and a series of hybrids offered by , a company which seems to be gaining momentum as a solution for podcasters — so much so that they came out with a rebranded version of their called the .


JK Audio Podcast Host product image from

If you’re thinking about going the hybrid route to record your telephone interviews, one thing to keep in mind is that telephone hybrids face the challenge of separating out the audio from the sender and receiver in the phone conversation. The modern hybrid’s ability to isolate both sides of the conversation from each other is accomplished primarily through the use of ‘s. The resulting quality of this separation is measured in , with the greater the db of separation, the better. Usually a higher end (and more expensive) hybrid will deliver greater separation. For example, JK Audio offers an entry level hybrid known as the which offers 20 db of separation between transmit and receive while their higher end and higher priced Broadcast Host offers 50 db of separation.

After weighing all these options and talking with a friendly and knowledgeable rep at the company, I’d pretty much settled on JK Audio’s for being in the sweet spot of what this project needed. That is until I dusted off my trusty from the storage closet. The AutoHybrid is a basic hybrid and needs a mixer like the Mackie to pick up some of the functionality to successfully record telephone interviews. Problem here is that my Mackie somehow got damaged while it was packed away and had developed a loud, ever present hum.

Distracting hums usually aren’t a good thing when it comes to audio production, so with that bit of bad news I decided to look at other options for recording interviews that didn’t involve the use of a hybrid. Maybe one built on a platform.

And that is where Skype enters the picture.

I’d been following Skype loosely since it first came out, but had never actually tried it. Being a longtime stockholder, Skype became a bigger blip on my radar screen after .

ebay-since-skype.jpg
chart of EBAY stock since announcing Skype acquisition

EBAY took some heat over that acquisition, but if you look at it in the context that they bought a platform rather than simply an unprofitable global VOIP based phone company, they may turn out to get the last laugh. But that’s a topic for another post, so let’s just say I decided to support the home team and give Skype a try.

and installation of the Skype client went smooth on a couple year old based box using for an ISP. One thing about VOIP apps is that you need good bandwidth so I ran a quick check to see if my pipes were clogged.

rr-bandwidth-check.jpg
checking my bandwidth with the

Bandwidth looked solid, but it now dawned on me that since I no longer had access to the Mackie, I needed a new way to get the input from my microphone into the computer. (According to Shure, the SM58 was first introduced in 1966. How many technology products can you name that can still compete after 40 years? That’s quality.)


SM 58 product image from shure.com

After updating my research on the soundcard market, I decided to go with the external . With a street price of under $100 US, the Fast Track looked like one of the better entry level values for being able to capture XLR audio input. Plus M-Audio’s family ties with suggested an acceptable quality level would be delivered, even at that prosumer style price point. And I wasn’t disappointed there. Even though you have to crank up the Fast Track very close to maximum to get a decent level from the SM 58, it still sounds extremely clean and quiet, with no noticeable heavy increase in noise correlated with the increase in .


FastTrack USB product image from M-Audio.com

The needs for this project were pretty well defined, but if your project requires a little more flexibility the is an option worth a look. Or if you need to drive a , then the may be an option to consider.

Beyond the M-Audio product line, another strong candidate in my search for a way to get XLR audio into my PC was the . A big benefit of the Zoom is that its primary purpose is that of a portable audio recorder which also just so happens can function as a reader and digital audio interface with XLR input. Translation – the Zoom not only gives you much of the functionality of the Fast Track USB, but can also take care of you if you’re going to be conducting face to face interviews or capturing other audio on location somewhere.

If you want to learn more about it, has an in depth and you can visit and check the to stay up to date on how H4 owners are reacting to the product.


Zoom H4 product image from

As versatile an audio tool as the H4 looked to be, the Fast Track still felt like a better fit for this particular project. And now it was time to put that feeling to the test and see how it worked with Skype, so I dialed up an using the Fast Track and SM 58. The Skype test operator reported all systems go. So far so good.

With our hardware acquisition, installation and testing now complete, the next question was how exactly do I record a Skype call?

To help find that answer, I downloaded several software plug ins for recording Skype calls, including , and . I never got a chance to fully dig into many of them because I installed the Pamela application first, and, well, it worked.

Many of these applications offer basic or free versions which either limit recording time for calls or only record to one mono track with caller and receiver both on the same channel. The Pamela Basic version worked pretty well, so if you’ll only be recording calls under 15 minutes each and can live with the caller and receiver on the same track, then that would be all you need. Many of these packages also offer professional versions for around $24.95 US, Pamela included, which you’ll need to get if you want your caller and receiver put on separate tracks and have unlimited recording time. Those features were important for this project so I chose to go with Pamela Pro.

Pamela allows you to record your interviews in either or file formats. I’ve always been a believer in starting with the highest quality original as possible, so I chose the 48 , mode – the highest resolution WAV setting available in Pamela to record our test interviews.

pamela-call-options.jpg
screenshot of setting audio options in pamela

The test files sounded good at this rate, so now it was time for post production.

ContentDeveloper.com’s office is located in the animation and video post production facility, which includes access to a very nice dedicated suite for in depth audio projects. For smaller to medium audio jobs I usually rely on my own desktop audio setup at the office that is built around the audio tools in the – which btw used to include but now will be shipping with .

But I’d been researching this project from my home office which didn’t have any of these audio post production tools installed or available. So I used this as an opportunity to finally try out the popular audio tool .

and installation of Audacity was clean and I found the feature set to be pretty impressive. No wonder it has become such a hit with podcasters.

One note here that might save you some time. For some reason the process for exporting a stereo WAV file (host and guest recorded on separate tracks) as a either a single or dual track mono MP3 file didn’t come intuitively to me so I turned to the for help and found an article on . You’ll also need to install the to export WAV’s as MP3′s with Audacity.

To complete this test project, I wanted to turn out a quick little custom music intro. I usually rely on for developing loop based audio projects, but again, being at the home office I didn’t have it installed. I did have several available though so I downloaded and installed a copy of the free to see if I could create a simple music bed with it.

In so far as creating a down and dirty 10 track loop based music intro, this version of Acid was more than up to the task. But I was disappointed in the way Sony chose to limit the options in Acid Express regarding available file formats and settings for rendering out a final mix (I couldn’t even render out a WAV file).

sony-acid-express-popup2.jpg
screenshot of trying to export wav format in acid express

Despite that limitation, all the pieces appeared to be working together nicely and the workflow map for getting our project out the door was essentially complete.

While the solution presented here for recording telephone interviews with Skype is a great fit for our project, remember that it is just one of many options for you out there. For a look at several more ideas on how to record Skype calls, including some based strategies, I found to offer one of the more comprehensive lists of tools in that area. And if you’re still thinking about going with a telephone hybrid for your podcast, I found JK Audio’s article on to be pretty good at explaining the technology behind the process.

A couple other quick notes about podcasting with Skype -

- When I first installed Skype and tried to use the included five free minutes to test the feature which is used to call land lines and mobile phones with Skype – I got an error number 9502. A quick showed that I wasn’t alone in this. I wasn’t too upset over being stiffed to what amounts to about 20 cents, so I just went ahead and bought ten dollars worth of . Everything worked as it should from there.

- When making several test Skype Out calls to different devices on different carriers, the on the receiving end would display varying messages. For example, on an landline, the caller id from the Skype Out call read as 000-012-3456 while on a mobile device it read as Unknown. I mention this here so that if you’re going to be placing a call to the subject of your interview you may want to give them a heads up during your pre interview that the caller id may read something strange when you call.

- If you want to learn more about using Skype in a Pro Tools environment from offers a set of instructions for students using their Radio Lab to follow. It might help give you ideas.

- Skype recently introduced a feature known as which are basically large hosted calls open to up to 100 people from anywhere on the planet. Worth a look.

Now, what else are content developers doing with Skype besides podcasting?

Using Skype in Production

targeted at working on text documents, like the popular from are great tools. But what’s a content developer to do when you need to collaborate on a bandwidth hungry and resource intensive video or animation project with a team that is spread out in multiple geographic locations?

is working to meet this challenge with a new application that takes advantage of Skype. Here’s how they describe their product:

syncVUE makes the review and approval process easier than ever before. Multiple people can simultaneously view and annotate local copies of the same media files in perfect sync from different locations – whether separated by cubicles, city blocks, or continents.

The good news here is clients and collaborators don’t need to invest the time and expense of physically traveling to your edit studio to give notes on a project. Depending on the client though, this of course could be bad news for you as well, since it will be much easier for more people to annotate your edit frame by frame.


screenshot from syncvue.com

Still, it’s easy to see the day arriving soon where this kind of remote collaboration feature will be expected by just about every client, and as a result (either through acquisition or innovation) the capability will be built into future versions of popular video editors like , and .

In the meantime, if this is a feature that will make your life easier, you’ll want to keep your eye out for which should be available soon.

One aspect shared by high bandwidth collaboration tools like syncVUE is the need to transfer extremely large files. Email just won’t due for 50 MB+ file sizes, so many shops upload large media files via to their server where geographically dispersed members of the creative process for that project can download them on demand. That system gets the job done ok, but has left plenty of opportunity for applications like from to create a better way to meet this large file transfer challenge.

pando-skype-screenshot.jpg
screenshot from pando.com

Pando relies on a approach to move your large files around, but the helps integrate this process into your Skype environment.

While Pando and syncVUE are great examples of the way developers are leveraging Skype to overcome collaboration challenges, a lot of work remains to be done in this area. Still, as and more and more companies open up their ‘s, the future looks bright for content developers searching for new ways to improve our workflow.

tags: ; ;

Related item: If you want to learn more about the company JK Audio, has this from late last year with their CEO.

Related item: The is a resource for building your own or third party application that takes advantage of the .

Related item: Looking for a set of headphones? I’ve had good luck with the Sony MDR V6 Studio Monitor series. One downside to this model is that the ear pads may wear out over time, but you can find at and other vendors.

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Moving Image Industry Incentive Program.

Filed under legal by david cummings on Monday 2 April 2007 at 6:54 pm

If you’re working in the content industry in Texas you probably have a friend or associate who’s spent some time working out of state to help crew a project that was set up there by a production company looking to take advantage of incentive programs offered by a state film commission or other entity. and are the two states I hear mentioned most often.

, a bill originally introduced by member , seeks to help reverse this trend by providing fresh incentives for content developers to choose Texas as their production location.

The bill, also known as the Moving Image Industry Incentive Program would offer incentives up to the following:

- $2 million for a film;
- $2.5 million for a television program;
- $200,000 for a commercial or series of commercials; or
- $250,000 for a digital interactive media production

According to the , in order to qualify for these incentives:

- a production company must generate a minimum of $10 million in in-state spending for a film or television program; or $500,000 in in-state spending for a commercial, or series of commercials, or digital interactive media production.

- at least 70 percent of the production crew, actors, and extras for a moving image project must be Texas residents.

- at least 80 percent of the moving image project must be filmed in Texas.

There’s other criteria as well so be sure and study the bill if your interest runs deeper. But that’s the gist of it, and there’s a lot for content developers to like. Kudos to Representative Dukes and the other representatives now co-sponsoring and supporting the bill.

The Moving Image Industry Incentive Program is on the for a vote on April 3rd.

Related link: The Texas legislature offers this tool to help you find out who your state representative is.

update 04.12.07: Yesterday the Moving Image Industry Incentive Program was passed to engrossment by the Texas House and had a nonrecord vote recorded in journal. These were new terms to me, so thankfully the puts out the handy report. A couple excerpts from that document help explain the current status of the bill.

Regarding passage to engrossment:

The (TX) Constitution requires that a bill be read before the House on three separate days in order to be passed…First reading occurs when the bill caption is read and the bill is referred to committee. Second reading gives the House its first chance to debate and vote on the bill…Bills passed on second reading usually are set for third reading on the next day

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Internet Television

Filed under inspiration by david cummings on Friday 30 March 2007 at 11:42 am

If you’re looking for inspiration or information about how to create and distribute your niche content video project, over at and is running a series of short video interviews with a variety of players in the space.

Here’s one with the creator of .


Online Video by Veoh.com

You’ll also find talks with next generation content developers like Jim Kertz from , Casey McKinnon from Galacticast and many others. And of interest on the distribution side, CEO Josh Kindberg gives you a quick introduction and update on what has been happening at FireAnt.

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Will Wright SPORE Demo at SXSW 2007

Filed under inspiration by david cummings on Wednesday 14 March 2007 at 7:58 pm


An audience member captured some footage of the demo given during the keynote address at . I thought this was one of the more memorable events from this year’s conference.

If you are into animation and character design and weren’t able to attend this year you may want to keep checking the to see if an official version was captured and gets posted. The portion of the demo that gave us a sneak peek at how SPORE will empower the player to create and animate some relatively sophisticated 3D characters on the fly and insert them into the game seemed to ignite the audience and is worth a higher rez look if one is out there.

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BRATS Film Tour in San Antonio.

Filed under distribution by david cummings on Sunday 11 March 2007 at 6:17 am

Content Developer has been tracking the progress of since first learning about the project a couple years ago. Writer/Producer/Director recently checked in with an update.

She has the project out on a nationwide tour now – including a stop in San Antonio Tuesday March 20 7PM at the and in Austin on Friday March 23rd at the . Screenings will include a Q&A with Donna after the show.

The film is narrated by . Here’s a trailer:

You can find more screening locations and dates here and can purchase the DVD . Also be listening for a segment about the movie later this month on .

Best of luck with the tour Donna.

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Netflix Watch Now Movie Download Service.

Filed under distribution by david cummings on Wednesday 28 February 2007 at 6:21 pm

Do you remember that TV commercial that ran heavily during the Web 1.0 Dot Com bubble with the guy traveling in a futuristic wilderness expressing the desire to download every movie, every tv show, every piece of content, anywhere, on demand? Funny, I can’t recall the brand behind the ad (I believe it was for one of the upstart bandwidth or infrastructure providers that were popping up all over during that time) but I pictured that spot as that still illusive dream it expressed took another step toward becoming reality with the launch of the on demand movie download feature in January.

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Netflix Watch Now button is starting to appear for members

I’ve been a Netflix customer for about 4 years and with Watch Now being rolled out to members incrementally over the next six months I was happy to see that new Watch Now button appear in my account recently.

Here’s a recap of my experience with the Watch Now service so far.

Getting Started

To begin using the Watch Now service subscribers have to download and install the Netflix Movie Viewer, a special player that appears to work within the Windows Media Player and content licensing framework. My experience was that the download was fast and the install was clean. So far so good, except if you’re a user as I could find no option for installing the player on that platform.

Next, Netflix checked my available bandwidth to see what quality tier it could deliver movies at. Netflix currently breaks down their tiers of service like this:

High – 1.6 to 2.2+ Mbps
Good – 1.0 Mbps
Basic – 500 Kbps

I did a quick check on the to see where my connection was currently performing.

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Results of bandwidth test of my RR connection

Watch Now correctly detected which tier my bandwidth would support and classified me for the High tier.

So, a couple minutes total investment and we are off to the movies.

Using Watch Now

One of the first things I noticed when I began my search for movies to view with Watch Now was the lack of inventory to choose from compared to Netflix’s complete movie library. On my first visit, many of the titles being promoted on the Watch Now opening page would likely be considered by most viewers to be less than premium content, but on the upside it seems that new content is being added at a very quick pace with new titles popping up every time I return. If the usual suspects like licensing issues and the challenges of physically digitizing content are responsible for this reduced selection that’s probably good news as obstacles like these are to be expected and usually work themselves out.

There are some good titles available already and jumped out as a decent candidate to try out for an inaugural test run. The main thing I was looking out for first was how fast the Now in Watch Now translates into.

The answer? 11 seconds. That’s how long it took from my selecting the movie to the time it started to play. About comparable to opening a jewel case and putting a DVD into a traditional player. Pretty good I thought.

The quality of the movie looked decent on a couple year old flatscreen monitor. Few or compression artifacts jumped out at me and there was zero stuttering. All in all the picture quality met my expectations, but for some reason it looked like I was getting a 4X3 version of this particular movie so I went looking for another title to try out on a bigger screen.

Projecting Watch Now on an 80 inch screen

First, some quick background on the test gear — A little over five years ago I was in the market for a new tv and while researching the latest choices I learned about a site known as the and its’ wealth of knowledge about something known as the , or Home Theater Personal Computer. After spending some time there I decided to scrap my original plan to buy a big screen tv and traditional home entertainment system and chose to instead build my own HTPC and use it to power a home theater projector. This was before things like edition, so it took a little effort to build a user friendly system. But the payoff has been a nice one. and broadband movie download services were really nowhere at that time either, so the goal back then was to construct a pure digital pathway for your traditional DVD based movie content from your HTPC to your projector via a connection thus avoiding any potentially degrading .

So I built my HTPC relying on an video card and the to project movies with a projector on a screen. The Piano is getting a little long in the tooth now, but it was a breakthrough projector at the time and I still use this setup today to watch DVD’s on an 80 inch screen.

But how will Watch Now hold up in this big screen environment?

To answer this questions I ordered up one of my favorite movies, , from Watch Now and settled in to see.

In short, I was pleasantly surprised. Seeing firsthand how unwatchable video can sometimes be on the big screen, I was prepared for the Watch Now picture to degrade to a point of being distracting when blown up to 80 inches. But, with the exception of the text based title sequences, that wasn’t the case. What I did find was that the picture quality was what I would describe as soft compared to DVD quality, though still of high enough quality to create a satisfying movie experience. You might say the quality is better than but not quite as good as traditional DVD.

To help you visualize, here’s some screen shots captured with a camera of the Watch Now version of The Hunt For Red October projected on an 80 inch screen:

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It’s tough to be precise with screen shots like this, so let’s just say that the Watch Now picture quality is far from perfect and an obsessed could easily pick it apart. Having said that though, I think the average viewer will find the quality to be more than adequate for enjoying a movie right away at home. The threshold question for me is are there are any distractions caused by technology to take me out of the movie? And for me Watch Now passed that test.

The Marketing Strategy of Watch Now

was one of the first people I saw frame the ongoing disruptions in content distribution as the forces of freedom vs. the forces of control.

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Google Video of Reed Hastings on Charlie Rose

If you buy the argument Hastings makes, then the way Netflix has chosen to implement Watch Now into its existing service may be a great case study of a company actually practicing what they preach.

As a Netflix subscriber you receive Watch Now as an add on to your existing subscription at no additional cost, receiving one hour of Watch Now service for every dollar of your subscription rate. For example, a typical Netflix subscriber on the 3 out at a time $17.99 a month plan will receive 18 hours of Watch Now service a month, or about 9 movies worth, all as a no cost addition to their existing plan.

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Screenshot of how Netfilx tracks your Watch Now activity

After having been with the service for a number of years I was getting a wandering eye, starting to consider other services like which has that nice component that Netflix lacks. But with the new value that Watch Now adds to my existing Netflix subscription, I now lean much more toward staying loyal.

Watch Now also lays the groundwork for the complete transition from DVD delivery to digital download delivery while still allowing customers to take that journey at their own pace. Early adopters who have their own technology already in place can take full advantage of the Watch Now service right away while those that aren’t set up for it or who simply prefer to keep getting their movies by mail can keep doing what they’re doing. No matter where a content consumer is in that adoption cycle, Netflix remains a viable option.

What does Watch Now mean for content developers?

For content developers with film or video projects in need of distribution, Watch Now doesn’t appear to immediately offer any new options for you. Netflix does but encourages those with content looking for distribution on Netflix to form a relationship with an established distribution company.

Here’s how Netflix explains it:

Netflix is not always able to purchase films directly from the film’s owner and may suggest a third-party distributor as an alternative method for making your film available on Netflix.

The subscription model. Where to from here?

Some consumers like to buy their content and own it, while others like to rent it. Most of us do a little of both, but I’m one of those that likes the flat rate subscription model in both the film, video and audio world. One of the primary reasons for this is the ease with which you can sample new content. Ultimately for fans of that content subscription model it would be nice to have one service that delivered all of that content on demand, in one place, from one vendor.

As scenarios like that continue to circulate I wonder if there is an argument to be made for Netflix to acquire a service like which could provide perhaps a Listen Now component to go with the Watch Now service? This might make sense from both a consumer standpoint as well as for stockholders.

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An acquisition like that could get us another step closer to the day when every movie, every tv show and every song is available to you any place at any time.

Just like that commercial promised.

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Related post: .

Related story: Netflix recently to a customer down the road in neighboring .

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