Content Builds Brands - Social Media ROI
Content Developer is a big believer in the idea that authentic, interesting content is one of the most powerful ways to build a brand.
Whether you are building your own content to support your brand, or your users and audience are creating that content about you.
Kami Huyse and Geoff Livingston touch on some aspects of how and why content is finding its way into modern communications strategies in their recent presentation Building Brands with Social Media at the New Communications Forum.
Here’s the slideshare from their talk.
Kami also recently shared some strategies and metrics from a social media campaign that Seaworld of San Antonio implemented as part of the launch of the new Journey to Atlantis roller coaster last year.
Here’s a Global Neighbourhoods TV interview with Kami and Seaworld San Antonio Director of Communications Fran Stephenson about the campaign.
Thanks for the insight Kami, Geoff and Fran.
