Whether you are building your own content to support your brand, or your users and audience are creating that content about you.

Kami Huyse and Geoff Livingston touch on some aspects of how and why content is finding its way into modern communications strategies in their recent presentation Building Brands with Social Media at the New Communications Forum.

Here’s the slideshare from their talk.

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Kami also recently shared some strategies and metrics from a social media campaign that Seaworld of San Antonio implemented as part of the launch of the new Journey to Atlantis roller coaster last year.

Here’s a Global Neighbourhoods TV interview with Kami and Seaworld San Antonio Director of Communications Fran Stephenson about the campaign.

Thanks for the insight Kami, Geoff and Fran.

Above – Lewis Donzis and Jonathan Schmidt from Perftech explain their technology that lets cable companies communicate with customers via the screens on their computers.

Below – Kulabyte co founder Blake Wenzel shows how Kulabyte makes encoding technology for HD TV stations.

And – Matt Van Winkle from Rackspace talks about Rackspace’s radio station, KRACK.

Thanks Robert for helping spread the word about some of the interesting things happening here in San Antonio.

The theme at this year’s event to honor the best creative work from San Antonio advertising agencies was “Totally Awesome 80′s”. Geomedia Animation Director Troy Davis made the most of the opportunity by constructing some true to life Devo Energy Domes to top off their attire for the event.

The Geomedia team at the 2008 San Antonio Addy Awards

Want to build your own Devo Energy Dome? Be sure and check out Troy’s in depth step by step tutorial on the subject.

Tags: San Antonio; American Advertising Federation